The Forerunner Charlotte Perkins Gilman’s Magazine Charlton Co., 67 Wall St., New York
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AS TO PURPOSE:
It is a monthly magazine, publishing stories short and serial, article and essay; drama, verse, satire and sermon; dialogue, fable and fantasy, comment and review. It is written entirely by Charlotte Perkins Gilman.
It is to stimulate thought: to arouse hope, courage and impatience; to offer practical suggestions and solutions, to voice the strong assurance of better living, here, now, in our own hands to make.
It is about people, principles, and the questions of every-day life; the personal and public problems of to-day. It gives a clear, consistent view of human life and how to live it.
It will treat all three phases of our existence—male, female and human. It will discuss Man, in his true place in life; Woman, the Unknown Power; the Child, the most important citizen.
It is a magazine for humanity, and humanity is social. It holds that Socialism, the economic theory, is part of our gradual Socialization, and that the duty of conscious humanity is to promote Socialization.
It is published to express ideas which need a special medium; and in the belief that there are enough persons interested in those ideas to justify the undertaking.
AS TO ADVERTISING:
We have long heard that "A pleased customer is the best advertiser." The Forerunner offers to its advertisers and readers the benefit of this authority. In its advertising department, under the above heading, will be described articles personally known and used. So far as individual experience and approval carry weight, and clear truthful description command attention, the advertising pages of The Forerunner will be useful to both dealer and buyer. If advertisers prefer to use their own statements The Forerunner will publish them if it believes them to be true.
AS TO CONTENTS:
The main feature of the first year is a new book on a new subject with a new name:—
this is a study of the historic effect on normal human development of a too exclusively masculine civilization. It shows what man, the male, has done to the world: and what woman, the more human, may do to change it.
This is a serial novel. It shows the course of true love running very crookedly—as it so often does—among the obstructions and difficulties of the housekeeping problem—and solves that problem. (NOT by co-operation.)
Among the short articles will appear:
"Private Morality and Public Immorality." "The Beauty Women Have Lost" "Our Overworked Instincts." "The Nun in the Kitchen." "Genius: Domestic and Maternal." "A Small God and a Large Goddess." "Animals in Cities." "How We Waste Three-Fourths Of Our Money." "Prize Children" "Kitchen-Mindedness" "Parlor-Mindedness" "Nursery-Mindedness"
There will be short stories and other entertaining matter in each issue.
The department of "Personal Problems" does not discuss etiquette, fashions or the removal of freckles. Foolish questions will not be answered, unless at peril of the asker.
AS TO VALUE:
If you take this magazine one year you will have:
One complete novel . . . By C. P. Gilman One new book . . . By C. P. Gilman Twelve short stories . . . By C. P. Gilman Twelve-and-more short articles . . . By C. P. Gilman Twelve-and-more new poems . . . By C. P. Gilman Twelve Short Sermons . . . By C. P. Gilman Besides "Comment and Review" . . . By C. P. Gilman "Personal Problems" . . . By C. P. Gilman And many other things . . . By C. P. Gilman
DON’T YOU THINK IT’S WORTH A DOLLAR?
The Forerunner Charlotte Perkins Gilman’s Magazine Charlton Co., 67 Wall St., New York
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Please find enclosed $_____ as subscription to "The Forerunner" from _____ 19___ to _____ 19___
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THE FORERUNNER
A MONTHLY MAGAZINE
BY
CHARLOTTE PERKINS GILMAN AUTHOR, OWNER & PUBLISHER
1.00 A YEAR .10 A COPY